Podcast: Gelato launches platform for graphic production and procurement
Gelato Connect was recently launched, signifying that the Gelato software for procurement, production, and logistics is now open to the entire industry.

Henrik Müller-Hansen discusses the newly launched software, Gelato Connect, in the podcast.
In this episode of the Branschkoll Podcast, Gelato’s CEO and founder discusses the new Gelato Connect. Initially, you’ll gain insight into why Henrik sees greater growth opportunities in graphic production now more than ever before. In the second part (starting at 18:40), Henrik talks about the new workflow, Gelato Connect, which is now open to all companies – whether they are production partners with Gelato or not.
Listen to the podcast here – it’s also available on Spotify and Apple Podcast.
Time stamps Part 1
1:47 Gelato today, and how the creator economy exploded and that the digital print industry stands before a significant growth opportunity
3:55 Machine vendors capability of innovation and how a Landa machine saved last Christmas.
7:30 Why capital is flocking to the digital print industry
10:26 Demand generation for print has changed
14:20 It change the way we look at competition – it’s not printer against printer
Time stamps Part 2
18:40 The new workflow platform Gelato Connect background
23:05 Gelato Connect modules
28:12 The flywheel effect
31:00 The Workflow module
35:10 The McKinsey survey and how your bottom line can improve 3-7 percentage points
38:00 Understand your core competence – you can not be the expert on everything
44:30 Gelato at Drupa